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TRAINING PROGRAMS

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Our robust curriculum offers topics such as creating a winning digital marketing strategy, producing documentaries that document community engagement, developing authoritative presence through video, writing content for maximum engagement, successfully engaging stakeholders through digital media, communicating sustainability through modern media, and building communities through podcasts.

Our workshops are held in world-class facilities and complemented by expert-led practical projects, hands-on learning opportunities, and state-of-the-art equipment.

Each workshop below will have:

Excellent Catering
Workshop-appropriate equipment (such as functional film and audio recording sets for practical education)
Take home materials (Flash drives, study guides, presentation modules etc)
Break time entertainment

Corporate Podcasting

Zen Media Consultancy is the perfect destination for learning how to podcast. Our 3-day podcasting workshop will help your team effectively create engaging, impactful content while building a community of followers. We guide you every step of the way; from concept creation to post-publication promotion. Our experienced instructors will teach you the ins and outs of podcasting, discussing topics around researching and planning, recording, post-production, and marketing. With the training and support of our experts, you will be able to confidently launch your podcast and reach a new audience. All the resources and tools you need to create unique, unmissable stories are here. Join us and become part of the vibrant world of podcasting today.

Syllabus

DAY 1

Learning Points:

Introduce the fundamentals of corporate video podcasting:
Overview of the various applications of corporate video podcasting
Types of corporate video podcasting
Benefits of corporate video podcasting

Activities:

Group discussion on corporate video podcasting
Watch examples of corporate video podcasts
Establish the goals of the individual participants

DAY 2

Learning Points:

Develop the skills and strategies of corporate video podcasting:
Develop a strategy for producing engaging corporate video podcasts
Handling hardware and software
Scriptwriting and storyboarding basics

Activities:

Hardware and software demonstration
Brainstorming corporate video podcast topics
Draft a simple script or storyboard
Record short podcast

DAY 3

Learning Points:

Finalizing and launching the corporate video podcast
Choosing the appropriate platform
Gaining an audience
Promoting the corporate video podcast

Activities:

Work together to optimise the corporate video podcast
Launch the corporate video podcast on the appropriate platform
Develop a promotion strategy for the corporate video podcast

Writing Engaging Articles and Blog Posts

This three-day workshop will equip beginners with the necessary skills and knowledge to be able to write effective, engaging, and well-crafted articles and blog posts that will capture the readers’ attention and keep them coming back for more. With our years of media expertise, we offer a comprehensive training program, helping to create effective and meaningful content. Our teachers provide a clear, easy-to-understand approach, making sure all participants have the skills to understand and produce top-notch articles. With Zen Media Consulting, you can take your communication practices to the next level, and engage, educate, and entertain through the power of words. Syllabus-

Syllabus

DAY 1

Learning Points:

Introduction to content writing and types of content
Writing for the web
SEO best practices
Crafting structure and arguments

Activities:

Group discussion on content writing
Analysing examples of corporate content writing
Establish the goals of the individual participants

DAY 2

Learning Points:

Brainstorming corporate article concepts and developing outlines
Writing for social media
Digital marketing strategies

Activities:

Software tools for content writing demonstration
Draft a simple outline
Draft a publishing schedule (SM and Blog)

DAY 3

Learning Points:

Editing and proofreading techniques
Resources for content creators

Activities

Final review and Q&A

Developing A Winning Digital marketing strategy

Our experienced team of experts offer you the knowledge, tools and strategies to help your team create and implement an effective digital marketing strategy. With our proven, step-by-step approach, you'll be able to explore different tactics whilst developing actionable objectives and results-driven solutions. Whether you are just starting your journey or are already in the midst of the digital marketing world, you'll find our expertise invaluable. Explore our platform and join us for in-depth classes and one-on-one mentoring to help build your skill set and propel your success. Start learning today, and see the power of digital marketing for yourself!

Syllabus

DAY 1

Learning Points:

Introduction to digital marketing
Understanding objectives and setting strategies
Overview of different marketing channels

Activities:

Defining KPIs
Identifying relevant social media platforms

DAY 2

Learning Points:

Basics of SEO
Understanding your audience
Crafting effective strategies with social media
Launch a digital marketing campaign

Activities:

Creating a customer persona
Creating a content strategy

DAY 3

Learning Points:

Measuring success with analytics
Troubleshooting and best practices

Activities:

Group Discussion

Documentary Film Making for Stakeholder Engagement and Sustainability Communication

Take media origination to the next level with Zen Media Consultancy's mini documentary training sessions. Our team of experts provides interactive learning experiences to help your team master the art of documentary storytelling - from communicating information stakeholders often miss, to clearly and concisely communicating your organisation’s community engagement and sustainability efforts.

Syllabus

DAY 1

Learning Points:

Introduction and Overview
Introduction to documentary film making
Fundamental techniques of documentary film making
Overview of the process of creating a documentary

Activities:

Group viewing and analysis of mini-documentary examples

DAY 2

Learning Points:

Development and Storytelling
Understanding the importance of the subject matter
How to research the topic and develop an idea for the documentary
The documentary film-making process
Developing a storyboard and editing

Activities:

Subject matter brainstorming session
Develop a simple storyboard (group Activities)

DAY 3

Learning Points:

Research and Interviews
The importance of research and how to go about doing effective research
Finding interviewees and crafting questions
Interview etiquette
Composition and lighting techniques

Activities:

Interview practice and showcase
Composition and lighting demo

Day 4

Learning Points:

Fieldwork and On-Site Production
The basics of camera work
The basics of editing

Activities:

Group work: Camera work and Editing Exercises

Day 5

Learning Points:

Delivery, Distribution and Engagement
Review and critique of documentary film
Distribution and promotion
Creating effective stakeholder engagement
Strategizing how to use the documentary to maximum impact.

Activities:

Review of group work

Creating Corporate Marketing Videos

If you're looking to stay at the forefront of your industry, attracting customers and inspiring trust, Zen can help your team take the lead. With our state-of-the-art corporate media expertise, our specialised knowledge of effective video storytelling and our commitment to helping you create content that communicates your brand message effectively, we will help your team gain the knowledge on how to gain industry authority and grow your business. With Zen, you can stay at the cutting edge of corporate content and create effective marketing videos for lasting success.

Syllabus

DAY 1

Learning Points:

Introduction to Corporate Video Photography
Establishing Objectives
Video Photography Tips and Techniques
Production Equipment Overview

Activities:

Creative Brainstorming Session

DAY 2

Learning Points:

Crafting an Engaging Storyline
Planning Shot Angle and Movement
Setting up for the Shoot
Basics of Directing

Activities:

Practical demonstration

DAY 3

Learning Points:

Audio Production Basics
Editing Basics
Colour Grading Basics
Comparative Analysis of Different Editing Styles

Activities:

Editing Task

DAY 4

Learning Points:

Creative Finishing Touches
Post-Production Tutorial
Best Practices When Releasing a Corporate Video

Activities:

Review of Workshop Material

We Will Help You Every Step Of The Way

You’ll gain exclusive access to Zen’s cutting-edge production tools and gain insight into a variety of engaging technical resources. Plus, your team will receive friendly, witty instruction from a team of media experts with a wealth of experience and knowledge.