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TRAINING PROGRAMS

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Our robust curriculum offers topics such as creating a winning digital marketing strategy, producing documentaries that document community engagement, developing authoritative presence through video, writing content for maximum engagement, successfully engaging stakeholders through digital media, communicating sustainability through modern media, and building communities through podcasts.

 

Our workshops are held in world-class facilities and complemented by expert-led practical projects, hands-on learning opportunities, and state-of-the-art equipment.

Each workshop below will have: 

 

  • Excellent Catering
  • Workshop-appropriate equipment (such as functional film and audio recording sets for practical education)
  • Take home materials (Flash drives, study guides, presentation modules etc)
  • Break time entertainment

Syllabus

Learning Points:

  • Introduce the fundamentals of corporate video podcasting:
  • Overview of the various applications of corporate video podcasting
  • Types of corporate video podcasting
  • Benefits of corporate video podcasting

Activities:

  • Group discussion on corporate video podcasting
  • Watch examples of corporate video podcasts
  • Establish the goals of the individual participants

Learning Points:

  • Develop the skills and strategies of corporate video podcasting:
  • Develop a strategy for producing engaging corporate video podcasts
  • Handling hardware and software
  • Scriptwriting and storyboarding basics

Activities:

  • Hardware and software demonstration
  • Brainstorming corporate video podcast topics
  • Draft a simple script or storyboard
  • Record short podcast

Learning Points:

  • Finalizing and launching the corporate video podcast
  • Choosing the appropriate platform
  • Gaining an audience
  • Promoting the corporate video podcast


Activities:

  • Work together to optimise the corporate video podcast
  • Launch the corporate video podcast on the appropriate platform
  • Develop a promotion strategy for the corporate video podcast

Syllabus

Learning Points:

  • Introduction to content writing and types of content
  • Writing for the web
  • SEO best practices
  • Crafting structure and arguments

Activities:

  • Group discussion on content writing
  • Analysing examples of corporate content writing
  • Establish the goals of the individual participants

Learning Points:

  • Brainstorming corporate article concepts and developing outlines
  • Writing for social media
  • Digital marketing strategies

Activities:

  • Software tools for content writing demonstration
  • Draft a simple outline
  • Draft a publishing schedule (SM and Blog)

Learning Points:

  • Editing and proofreading techniques
  • Resources for content creators

Activities

  • Final review and Q&A

 

Syllabus

Learning Points:

  • Introduction to digital marketing
  • Understanding objectives and setting strategies
  • Overview of different marketing channels

Activities:

  • Defining KPIs
  • Identifying relevant social media platforms

 

Learning Points:

  • Basics of SEO
  • Understanding your audience
  • Crafting effective strategies with social media
  • Launch a digital marketing campaign


Activities:

  • Creating a customer persona
  • Creating a content strategy

 

Learning Points:

  • Measuring success with analytics
  • Troubleshooting and best practices


Activities:

  • Group Discussion

 

Syllabus

Learning Points:

  • Introduction and Overview
  • Introduction to documentary film making
  • Fundamental techniques of documentary film making
  • Overview of the process of creating a documentary

Activities:

  • Group viewing and analysis of mini-documentary examples

Learning Points:

  • Development and Storytelling
  • Understanding the importance of the subject matter
  • How to research the topic and develop an idea for the documentary
  • The documentary film-making process
  • Developing a storyboard and editing

Activities:

  • Subject matter brainstorming session
  • Develop a simple storyboard (group Activities)

 

Learning Points:

  • Research and Interviews
  • The importance of research and how to go about doing effective research
  • Finding interviewees and crafting questions
  • Interview etiquette
  • Composition and lighting techniques

Activities:

  • Interview practice and showcase
  • Composition and lighting demo

Learning Points:

  • Fieldwork and On-Site Production
  • The basics of camera work
  • The basics of editing

Activities:

  • Group work: Camera work and Editing Exercises

 

Learning Points:

  • Delivery, Distribution and Engagement
  • Review and critique of documentary film
  • Distribution and promotion
  • Creating effective stakeholder engagement
  • Strategizing how to use the documentary to maximum impact.

Activities:

  • Review of group work

 

Syllabus

Learning Points:

  • Introduction to Corporate Video Photography
  • Establishing Objectives
  • Video Photography Tips and Techniques
  • Production Equipment Overview

Activities:

  • Creative Brainstorming Session


Learning Points:

  • Crafting an Engaging Storyline
  • Planning Shot Angle and Movement
  • Setting up for the Shoot
  • Basics of Directing

Activities:

  • Practical demonstration

Learning Points:

  • Audio Production Basics
  • Editing Basics
  • Colour Grading Basics
  • Comparative Analysis of Different Editing Styles


Activities:

  • Editing Task

Learning Points:

  • Creative Finishing Touches
  • Post-Production Tutorial
  • Best Practices When Releasing a Corporate Video

Activities:

  • Review of Workshop Material

We Will Help You Every Step Of The Way

You’ll gain exclusive access to Zen’s cutting-edge production tools and gain insight into a variety of engaging technical resources. Plus, your team will receive friendly, witty instruction from a team of media experts with a wealth of experience and knowledge.